BD Matters with the IPA: The Pitch Positive Pledge – What comes next?

Wed, 28 September 2022
12:30 - 13:30

Going beyond pledge signatures to improve mental health, be sustainable and reduce costs.

Register here –

First off… we love pitching! This is not an anti-pitch debate.

This is about putting some more skin to the bone of the already established Pitch Positive Pledge. BD Matters is bringing an experienced panel together to highlight some of the good and naughty practices that we need to cut out.


How can we make the pitch process more positive for everyone involved and stop the months and days lost to pitches for clients who are unnecessarily “shopping around”?


The Pitch Positive Pledge is designed to help both clients and agencies enhance the existing pitch process by focusing on behaviours in a bid to improve mental health, cause less wastage and reduce costs.


Got an example of when a more ethical stance was taken on pitching?

Ever avoided a pitch through smarter thinking?

Have you considered the environmental impact of pitching?


BD Matters is hosting this event in partnership with the IPA. We’re championing their Positive Pitch Pledge and would love to hear your thoughts and past experiences when it comes to pitching for work. Let’s come up with practical actions to improve the way we pitch!


The Panel

We will be welcoming a panel to discuss the changes we can make to ensure that the pitching process remains a positive experience for all parties involved. We need to protect our people, profits and the planet.


Julian Douglas, President of the IPA

Jim Rothnie, Regional Growth Director – Europe & UK, McCann Worldgroup & Chief Growth Officer – EMEA, Craft WW

Russell Oakley, Managing Director and Co-founder of The Go Network


Who should attend?

Business owners / Founders / Managing Directors of Agencies


Register here –