Agency Masterclass – How to Create a Compelling Positioning


Gray Matters was launched to empower and mentor you to be better at attracting and winning new clients and projects. And that starts with your positioning!

We believe that our industry is often driven by fear; a fear of telling the emotional and honest story behind your agency and a fear of putting your flag in the sand and target a well defined audience, as opposed to just anyone. Our straight-talking and honest approach to agency growth is driven by our desire to help agencies like you differentiate themselves in a cluttered, highly competitive market place.

We’ll help you define your brand and sales messaging to align your key stakeholders, and communicate the rational and emotional reasons your audience should buy into you. Some of the areas we delve into are:

  • The process of coming up with a positioning
  • Your back story and why you exist
  • Your beliefs, philosophies and culture
  • Defining your personality and tone of voice
  • What do you do and the challenges you solve
  • How you do it and your approach
  • Who you do it for and defining your audience
  • Crafting an elevator pitch
  • How to handle objections
  • Marketing Ideas to bring it to life
  • Internal communications

*Please note this event is subject to change due to COVID 19. We shall update you as soon as we can.*

Who should attend?

  • Business owners / Founders / Managing Directors of Agencies or high-level business development people who want to grow their agency and require a robust strategy to do so.
  • Independent agencies sized up to 100 people
  • People who are brave, honest, straightalking, empathetic, authentic and willing to be vulnerable

For more information, please contact