Build an Incisive Business Development Strategy

Tue, 8 February 2022
9:30am - 12:30pm

This is your opportunity to plan and establish strong foundations for sustainable growth. Whether you’re looking to increase awareness, generate a more consistent flow of quality leads or just lacking the focus and cohesion, look no further.

We’re here to empower you and make you more self-sufficient regardless of your size and budget. We’ll will provide you with guidance, structure and practical advice on how to achieve agency growth by building a comprehensive new business strategy that raises brand awareness and fills pipelines.

This masterclass aims to teach you how to move from chase to attract and win better quality and more suited clients. We’ll talk you through tactics to improve inbound, outbound, referrals, organic growth and pitch conversion. You’ll build your own sales funnels to give you the all-important key metrics for you to be focusing on to achieve your commercial objectives. And importantly, we’ll show you how to link marketing and sales to get the most out of content, events, and PR.

We’ll look at the pros and cons of different approaches to new business and how to make the most of your existing resources.

Templates, tools and best practice documents will be provided to help you start making practical changes immediately and the session will be as interactive as possible.

Who should sign up?

  • Business owners / Founders / Managing Directors of Agencies who want to grow their agency and require a robust strategy to do so
  • Agencies, both independent and network
  • Business Development & Commercial Professionals
  • Marketing & Growth Professionals
  • People who are brave, honest, straight-talking, empathetic, authentic and willing to open up to change

Following the session, all attendees will receive a recording of the event as well as all tools and templates covered within it.

Sign up via this link –

For more information, please contact 

“We engaged Gray Matters to help us validate and develop our thinking around New Business, and to help us improve our ways of working and team alignment. New Business is at the core of our agency; as an independent we are always pushing ourselves into new verticals and client types; we couldn’t have done this without the consultancy and support of the Gray Matters team. Their interrogation of all areas of our Sales & Marketing processes helped us unearth strengths and weaknesses which we were able to tackle together; ultimately enabling us to have a very strong start to the year! The team’s work is now core to our working practices and we’d like to thank Adam and Ivan for their honest feedback and excellent support!”

– Jess Hodgson, Client Officer, TIPi Group