New Business Mastermind Group



Sign up for the next intake of our New Business Mastermind Group. We are looking to recruit our new group to start in January 2021!


This training programme is designed for freelancers and small businesses, under 10 people.  We appreciate you might not have the time, budgets, resources or inclination for full-time consultancy.  But yet you still want guidance, best practice, accountability and motivation!


The Mastermind Group is about achieving your goals with the help of others.  The groups involve peer support where we will meet on a monthly basis to discuss your progress, struggles and challenges in business development.  By encouraging one another, you are more likely to stay on track.


The New Business Mastermind Membership Group is an annual subscription and would include:

  • 2x Masterclasses on Positioning and New Business Strategy
  • 4x Training sessions across the year
  • 4x one-on-one sessions x2 hours each
  • Access to Gray Matters tools and templates


Price: £250+VAT per month

You will also get access to all Gray Matter’s events, training sessions, resources and tools.


This is how the year should look…

January// Training – Welcome, the Basics and Your Objectives

February// Masterclass: Agency Positioning

March// One-on-One Session

April// Masterclass: New Business Strategy

May// One-on-One Session

June// Training – Prospecting and Nurturing

July// BREAK – Social Event

August// Training – Marketing, Content and Events

September// One-on-One Session

October// Training – Pitching, Pricing, Proposals and Conversion

November// BREAK – Social Event

December// One-on-One Session


At the end of each of the session, we will agree next actions to ensure you are progressing.

Each group will include around 5-10 people.


“Taking part in the Gray Matters Mastermind has added hugely to my year, which is a meaningful thing in 2020! Gray Matters’ expertise across the entire new business landscape has benefitted many areas of my business, from my story to my process. The accountability and community the programme offers is a massive plus, too. Both the group and the one-to-one sessions are serious brain food – informative and motivating in equal measure. They’ve sparked my interest in authentic, human approach to sales” – Mary Ann Horgan – Brand & Copywriting Consultant


“We’ve benefited greatly from being part of the Mastermind Group. Having monthly sessions in the diary means that we have seen real progress in our positioning and approach to new business in our agency quickly. Adam’s approach is authenic nd down-to-earth which makes the sessions enjoyable but constantly push you out of your comfort zone.” John Wilson, Managing Director, The Viral Agency