THE FUEL BLOG
Ideas, insights, and strategies to keep your growth engine running.
Cut the fluff. Roast the sales myths. Get straight into what works, why it works, and what to ditch fast.
It’s not theory — it’s fuel for doing.
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Half Human Half Robot: Automation in Business Development….
Check out our latest blog on how to get the most out of automation. Writing by senior new business consultant Ivan Fattorusso
Why you should be your own client
A decade ago, I realised that it would be impossible for me to produce all of the content. I had a content agency on my desk, so we embedded it. We ran ‘Immediate future’ socials called ‘If social. We run If Social as a client with a budget timeline. .
Demystifying ‘BD Roles’
Demystifying ‘BD Roles’
It’s been 15 years since my first cold call. A new business strategy in 2008 was a list of contacts you rang around trying to book a meeting, getting told to “f*ck off” 80 times a day. Sadly, some people still call this a new business strategy. But thankfully I’ve learnt a lot since those days and witnessed a huge shift in the BD landscape.
