Our services
Every business is different,
so is every build
Choose what you need, or let us build it into a bigger picture.
Sales mindset & culture training
Align your team’s beliefs, language, and energy around what selling really means.
Value proposition development
Get clear on what you’re really selling — and why clients should care.
Go-to-market strategy
Launch or pivot with clarity and intention. We map the smartest path to traction.
Prospecting & ABM
Account-Based Marketing - Target, attract, and win the clients you actually want.
Fractional sales & marketing
Plug in our team where you need firepower, without hiring full-time.
CRM, AI & automated tech
Make your tools work for you — not the other way around.
Referrals & partnership strategy
Multiply leads by activating your network in ways that don’t feel awkward or ask-y.
Part sales, part creative, part marketing
HOW WE WORK
We’ll do the strategic heavy lifting, the creative thinking and the stuff your marketing team keeps avoiding. Then we build a system that runs so smoothly we step out of the picture.
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Positioning & GM Strategy
Every engagement starts with strategy. We’ll refine your positioning, set KPIs, and figure out the best channel mix to attract your ideal client.
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Sales & Marketing
You’ll get your own fractional growth team who will plug in, create marketing assets, run sales campaigns, and drive new leads to your agency.
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Tech & Automation
Behind any good team lies effective technology, starting with your CRM before branching out into new integrations and harnessing AI.
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Mentoring & Upskilling
Along the road, we’ll teach as we go, giving honest and experienced advice to support you through all the different sales scenarios.
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In-housing & handover
We never overstay our welcome. Once we feel you’re ready to go it alone, we’ll sunset ourselves out and leave you to handle it all.
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Yes, I would recommend. They work on ‘everything’ for us, from BD to strategy to event support.”
In our experience they’re different to other new biz agency’s because they don’t feel outsourced - they feel like an extension of the team so stuff happens very organically. We have experienced people on our account and the of communication lines are very open and honest with Adam and the team, so if we’re considering something we will value their feedback before we launch it and they are regularly forthcoming with proactive ideas, too.
—Chris Jones, CEO at Space & Time
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“The team’s work is now core to our working practices...”
We engaged Gray Matters to help us validate and develop our thinking around New Business, and to help us improve our ways of working and team alignment. Their interrogation of all areas of our Sales & Marketing processes helped us unearth strengths and weaknesses which we were able to tackle together; ultimately enabling us to have a very strong start to the year! The team’s work is now core to our working practices and we’d like to thank Adam and Ivan for their honest feedback and excellent support!
— Pattrick Affleck, CEO Havas Media
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"Working with Gray Matters has been transformational for our proactive new business efforts. "
They’ve helped us put in place a RevOps tech stack, including implementing a new CRM and outreach automation tools. They advise us on lead gen campaign strategies, segmentation approaches and how to craft outbound copy. Thanks to this, we’ve booked meetings with dream prospects. Some of these meetings haven’t just been conversations, they’ve converted into meaningful work. Gray Matters also work closely with our marketing team to drive engagement around events and webinars, ensuring our outreach efforts are joined up across departments. When we hired in-house, they supported onboarding and handovers, making them a truly embedded and valued part of the team.
- Will Heinenman, New Business Director & Co-owner
These agencies stopped winging it.
Now their systems do the selling.
