A quick-fire series where sales specialists, founders, and agency leaders share proven strategies and skills, giving agencies and commercial teams practical advice to sell with confidence.
Video is often treated as a nice creative extra, but it’s one of the most effective tools for driving performance. In this episode, John Wilson from Honest Video will explore how to position video as a strategic investment, not just a piece of content. You’ll learn how to show clients where and how video delivers ROI, make the case when budgets are limited or experience is low, and frame video as an essential part of a joined-up marketing strategy.
John Wilson is the Founder of Honest, the video agency built for enterprise teams. They produce strategic, high-impact video content tailored for complex business environments, where multiple stakeholders, tight timelines and procurement hurdles are the norm.
With 15+ years of experience, Honest don’t just deliver polished video. They help clients navigate internal comms, campaign planning, and cross-functional alignment, all while keeping projects on time, on brand, and on budget.
Animation isn’t just eye-catching, it’s one of the most powerful tools in a commercial storyteller’s kit. In this episode, Christine MacKay, CEO of Salamandra.uk and author of Destination Animation, reveals how to position animation as a strategic sales asset, not just a creative extra. You’ll learn how to simplify complexity, drive clarity across channels, and shift client mindsets around budgets, timelines, and ROI. Whether you’re selling to legal, finance, or tech buyers, this session shows how animation helps make the invisible, visible, and the complicated, compelling.
Christine MacKay is the CEO and Founder of Salamandra.uk, an award-winning animation agency helping brands turn complex ideas into compelling visual stories. With a background spanning five continents and 18+ industries, from fintech to pharma, Christine specialises in translating technical B2B concepts into engaging, ROI-driven content. She is the best-selling author of Destination Animation and a recognised advocate for using animation as a strategic business tool. Christine’s team works with everyone from startups to multinationals, delivering clarity through motion and crafting visual content that resonates, educates, and converts.
Christine MacKay https://www.linkedin.com/in/salamandradesigndigital/
Salamandra UK Animation Studios https://www.salamandra.uk/
Selling SEO isn’t always easy, but it gets a lot smoother when you focus on what clients actually care about. In this episode, Will Bagnall, Founder and CEO of SUSO Digital, breaks down seven practical tips for making your pitch land. From showing real benefits and simplifying your offer, to giving value upfront and using case studies that build trust, he shares what really works. Plus, Will unpacks how to set honest expectations around results and why AI search is opening up a huge new opportunity for agencies and consultants.
Will Bagnall is the founder and CEO of SUSO Digital, a leading technical SEO agency he launched in 2014. From its origins as a two-person consultancy, Will has grown SUSO into a 50-strong team of specialists built on a people-first foundation. SUSO is an international agency with its technical “engine room” in Poland, and strategy and sales teams across the UK. Under his leadership, SUSO has worked with hundreds of clients worldwide, including global brands such as Nestlé, Sainsbury’s, Skyscanner and Uswitch.
Will Bagnall https://www.linkedin.com/in/willbagnall/
Suso Digital https://susodigital.com/
Customer research is more than surveys and discovery, it’s a strategic driver of smarter decisions and stronger user experiences. In this episode, Alex Blondin, Strategic Customer Insights Consultant unpacks how to show clients the real commercial value of insight, even when budgets are tight or results take time to appear. He explores ways to build confidence in research, shift the conversation from cost to impact, and demonstrate how customer understanding translates into tangible actions across digital touchpoints.
Alex Blondin is a Customer Insights Consultant who helps organisations build internal insight capability so leaders can make confident, high-stakes decisions grounded in real customer understanding. He specialises in qualitative research that reveals what matters most to customers and where internal strategies may be out of sync. Through tailored research programmes, frameworks, and training, Alex helps foster a culture of customer awareness across teams, turning insight into a lasting strategic asset. He works across sectors including climate tech, the built environment, membership organisations, and healthtech, supporting clients in both English and French-speaking markets.
