Learn to Love
Business Development

We empower and mentor agencies to attract and win new business

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Don't you love it when things are made easy?

We follow 3 steps to build the
foundation of your new business machine


Create a compelling and authentic positioning


Design a new business and marketing strategy


Work with us to execute your strategy

How we do it…

Help you discover your brand purpose and determine a vision
Align your leadership and internal culture
Build new business and marketing strategies to increase awareness and leads
Implement new systems, processes and KPIs to manage and track your growth
Provide hands-on support and mentoring through a team of experts
Develop a clear target audience profile and prospecting strategy
Show me how

Why we do what we do

What’s your story?

What are your new business requirements?

Enter your requirements and we’ll create a tailored proposal for what we think you need. 

01 What are you struggling with? Open question
  • Lacking a compelling brand story, sales messaging or positioning
  • Being commoditised and competing on price
  • Deciding whether to focus on a particular audience or niche
  • Brand awareness and inbound leads
  • No new business plan or strategy
  • Lack of consistent pipeline
  • Lead gen agency or current consultants ineffective
  • Poor conversion rates (on meetings, proposals, pitches etc.)
  • Too reliant on referrals or one source of lead
  • Marketing efforts ineffective
  • Need to update marketing collateral (website etc.)
  • Lack of internal new business culture or internal processes
  • New business team needs building or reshaping
  • New routes to market / product development
  • Select All
02 Who are you? Open question
  • Founder / Co-Founder
  • Managing Director / Partner
  • Marketing Director
  • New Business Director
  • New Business & Marketing Director
  • New Business, Marketing or PR Manager
  • Other...

03 How many people are in your business? Open question
04 Internal resource? Open question
    How many people at these levels do you have dedicated to new business…
  • Senior
  • Mid-level
  • Junior
  • Other...

05 Budget? Open question
    Have you earmarked a monthly or project budget to undertake new activity?
  • < £1k
  • £1k - £3k
  • £3k - £5k
  • £5- £10k
  • £10k - £20k
  • > £20k
06 Timeframe Open question
    What timeframe are you working to or thinking about engaging us as a partner for?
  • 1 month
  • 3 months
  • 6 months
  • 12 months
  • > 12 months
07 Previous Experience Open question
    What other new business resource have you tried in the past?
  • Internal Hire (Junior)
  • Internal Hire (Mid-Senior)
  • Lead generation agency
  • PR agency
  • External consultant
  • Other...

08 Additional Comments Open question

Happy agencies we’ve worked with


“A year ago, we were in a position having never really conducted any new business or marketing, no clarity on who we are and a shockingly dated website. Having worked with Gray Matters over the past year, we now have a clear positioning, new website, case studies, content and an entire new business strategy to activate. They have shown us the importance of new business and what is required to make a success of it.”

Toby Mason - Director, Totally Group

“Since working together Gray Matters has given us the tools (and the kick up the backside!) to put into action things that we had only ever just 'talked about’. Adam's regular advice, insights, and objective feedback has completely transformed how we treat every stage of the deal process. Most importantly though he's made us realise the value in ourselves as a company.”

Josh Hine - Founder, Mattr Media

“I definitely recommend working with Gray Matters. We've been working with Adam on our new business strategy and he's full of useful, practical advice. Very down-to-earth and with a lot of big agency sales experience that's really useful for us. The value we get from both the general branding and messaging work, plus specific help on individual pitches and lead-gen is well worth the money. I highly recommend them!”

Andrew Brittain, Managing Director, Advantec

Working with Gray Matters has been key in our growth so far. Their outlook of the new business world is highly refreshing and their approach unique and organic. Coupled with their experience working across the agency world, Gray Matters have helped us take a step back, view things from a different perspective and develop our brand proposition effectively.

Alex Price, Founder & MD, 93digital

We initially reached out to Adam and his team to help us out with our positioning as an agency, as well as helping us refine our new business and marketing plans for 2020. We were immediately impressed by Adam's ability to come in and constructively analyse where we were at as a business and what we could tweak in order to position us in a place we were happy with, then help sculpt our new business and marketing plans to reflect this new positioning. Overall, Adam and his team have been super easy to work with, and a fantastic asset for us going into the new year, successfully helping us clarify where we are and how to get to where we want to be.

Vicki Young, CEO and Founder, Nalla

“We have tried lots of different approaches to new business but we’ve never had such a cohesive plan that ties everything together. Working with Gray Matters has helped us articulate our USP much better, so we can now help prospects and clients buy and value us on our strengths. They also added more clarity and depth around our target audience so we can develop intelligent content to attract those types of people. This has all been underpinned by a well throughout strategy, giving us clear KPIs, tactics and a process to achieve the growth we are looking for.”

Richard Cook, Director, Champion Communications

“We approached Gray Matters after a rocky time for the business. We had a vision in our head for what the business should be known for but it wasn’t until we sat down with Gray Matters, that we were able to articulate it. We were really impressed with how they ‘got us’ and this has now been brought to life through a new website. New Business has always been a struggle for us and that came down to lack of focus. Our content and targeting was all too generic but now we are honing in to make ourselves much more relevant to a certain audience. The database and Mailchimp lists were all quite out of date and so the quality of our data was letting us down. This is something Gray Matters has addressed, putting in place a much more effective nurturing programme to help us build a consistent pipeline.”

Jamie Simmonds, Managing Director, The Tin