Wabi-sabi business development

“A year ago, we were in a position having never really conducted any new business or marketing, no clarity on who we are and a shockingly dated website. Having worked with Gray Matters over the past year, we now have a clear positioning, new website, case studies, content and an entire new business strategy to activate. They have shown us the importance of new business and what is required to make a success of it.”

“Since working together Gray Matters has given us the tools (and the kick up the backside!) to put into action things that we had only ever just 'talked about’. Adam's regular advice, insights, and objective feedback has completely transformed how we treat every stage of the deal process. Most importantly though he's made us realise the value in ourselves as a company.”

“I definitely recommend working with Gray Matters. We've been working with Adam on our new business strategy and he's full of useful, practical advice. Very down-to-earth and with a lot of big agency sales experience that's really useful for us. The value we get from both the general branding and messaging work, plus specific help on individual pitches and lead-gen is well worth the money. I highly recommend them!”

“I was recommend Gray Matters when we wanted to realign our business during a period of growth. They not only got under the skin of the business but also us as directors. He was able to identify our values and character traits and help weave these back into the business helping us set and shape the direction and ambitions of the business going forward.”

“From working with Gray Matters we have crystallised our proposition and positioning, clarified our essence and established a new tone of voice which has helped how we see ourselves and how we present Bear Jam to the world. We are now using some of the tools given to us to develop our brand, engage with new clients and grow the business.”