Honest new business
Empowering creative and technology businesses to become more self-sufficient when it comes to winning B2B clients
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3 steps to build the foundation of your brand message and sales machine…
Create a compelling brand positioning
Design a new business and marketing strategy
Plug any skill gaps with specialists to help execute your strategy
How we do it…
Help you discover your brand purpose and determine a vision
Align your leadership and internal culture
Build new business and marketing strategies to increase awareness and leads
Implement new systems, processes and KPIs to manage and track your growth
Provide hands-on support and mentoring through a team of experts
Develop a clear target audience profile and prospecting strategy
The key to effective sales is honesty.
That’s what buyers are searching for when they look into the ‘whites of your eyes’.
If they look but don’t believe you, there is no trust. To win their hearts and minds you have to be 100% authentic – the good, the bad, the ugly.
That’s why we’re called Gray Matters because
within your complexity of thoughts is where you’ll find your truth.
The truth is what we strive for.
This is where the magic happens.
Don’t be scared to face your demons and rediscover yourself.
Be you. Authentic. Proud.
It’s strong to be vulnerable.
Stand for something and attract the people you want to work with.
This is what it means to have a brand.
Now be brave, embrace it and share it with the World.
Happy agencies we’ve worked with
Our Views and Events
Keep up to date with our latest thoughts to inspire you to be better at business development and look out for plenty of invaluable upcoming events.
Use your events strategy to give back
People get into business for many different reasons and although it was never my primary objective, being able to give back is something I had always hoped to achieve. May 14, 2019 Thought leadership
Part 3. Lack of patience and consistency
As a business owner it is only natural to have an entrepreneurial thirst for success. But many want the fame and riches right now. "Zuckerberg did it overnight and that agency down the road sold out for millions in 3 years, so why can’t I?" May 14, 2019 Thought leadership
Agency Masterclass – Create a solid New Biz & Marketing Strategy + Consultancy
Tue, 25 June 2019 - 09:00 – 13:30 - Central London April 25, 2019 Events Read More
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