Honest new business

Empowering and mentoring agencies, creative and technology businesses to be better at winning clients

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3 steps to build the foundation of your brand, sales and marketing machine…

Create a compelling brand and sales positioning

Design a new business and marketing strategy

Plug any skill gaps with specialists to help execute your strategy

How we do it…

Help you discover your brand purpose and determine a vision
Align your leadership and internal culture
Build new business and marketing strategies to increase awareness and leads
Implement new systems, processes and KPIs to manage and track your growth
Provide hands-on support and mentoring through a team of experts
Develop a clear target audience profile and prospecting strategy
Show me how

The key to effective sales is honesty.

That’s what buyers are searching for when they look into the ‘whites of your eyes’.

If they look but don’t believe you, there is no trust.  To win their hearts and minds you have to be 100% authentic – the good, the bad, the ugly.


That’s why we’re called Gray Matters because

within your complexity of thoughts is where you’ll find your truth.

The truth is what we strive for.

This is where the magic happens.

Don’t be scared to face your demons and rediscover yourself.

Be you. Authentic. Proud.

It’s strong to be vulnerable.

Stand for something and attract the people you want to work with.

This is what it means to have a brand.

Now be brave, embrace it and share it with the World.


What’s your story?

What are your new business requirements?

Enter your requirements and we’ll create a tailored proposal for what we think you need. 

01 What are you struggling with? Open question
  • Clarity of vision
  • Founders or senior management team don’t see eye-to-eye
  • Lacking a compelling brand story, sales messaging or personality
  • Understanding the challenges you solve and value you bring
  • Focus on a particular audience
  • Differentiation
  • Brand awareness
  • No new business plan
  • Lack of pipeline
  • Lead gen agency or current consultants ineffective
  • Poor conversion (on meetings, proposals, pitches etc.)
  • Too reliant on referrals or one source of lead
  • Marketing efforts ineffective
  • Need to update marketing collateral (website etc.)
  • Lack of internal new business culture
  • New business team needs building or reshaping
  • New routes to market / product development
  • Poor internal new business processes
02 Who are you? Open question
  • Founder / Co-Founder
  • Managing Director / Partner
  • Marketing Director
  • New Business Director
  • New Business & Marketing Director
  • New Business, Marketing or PR Manager
  • Other...

03 How many people are in your business? Open question
04 Internal resource? Open question
    How many people at these levels do you have dedicated to new business…
  • Senior
  • Mid-level
  • Junior
  • Other...

05 Budget? Open question
    Have you earmarked a monthly or project budget to undertake new activity?
  • < £1k
  • £1k - £3k
  • £3k - £5k
  • £5- £10k
  • £10k - £20k
  • > £20k
06 Timeframe Open question
    What timeframe are you working to or thinking about engaging us as a partner for?
  • 1 month
  • 3 months
  • 6 months
  • 12 months
  • > 12 months
07 Previous Experience Open question
    What other new business resource have you tried in the past?
  • Internal Hire (Junior)
  • Internal Hire (Mid-Senior)
  • Lead generation agency
  • PR agency
  • External consultant
  • Other...

08 Additional Comments Open question

Happy agencies we’ve worked with