Honest new business
Empowering and mentoring agencies, creative and technology businesses to be better at winning clients
3 steps to build the foundation of your brand, sales and marketing machine…
Create a compelling brand and sales positioning
Design a new business and marketing strategy
Plug any skill gaps with specialists to help execute your strategy
How we do it…
Help you discover your brand purpose and determine a vision
Align your leadership and internal culture
Build new business and marketing strategies to increase awareness and leads
Implement new systems, processes and KPIs to manage and track your growth
Provide hands-on support and mentoring through a team of experts
Develop a clear target audience profile and prospecting strategy
The key to effective sales is honesty.
That’s what buyers are searching for when they look into the ‘whites of your eyes’.
If they look but don’t believe you, there is no trust. To win their hearts and minds you have to be 100% authentic – the good, the bad, the ugly.
That’s why we’re called Gray Matters because
within your complexity of thoughts is where you’ll find your truth.
The truth is what we strive for.
This is where the magic happens.
Don’t be scared to face your demons and rediscover yourself.
Be you. Authentic. Proud.
It’s strong to be vulnerable.
Stand for something and attract the people you want to work with.
This is what it means to have a brand.
Now be brave, embrace it and share it with the World.
Happy agencies we’ve worked with
Our Views and Events
Keep up to date with our latest thoughts to inspire you to be better at business development and look out for plenty of invaluable upcoming events.