Smart business development
Empowering and mentoring agencies and creative B2B businesses to be better at business development and winning new clients
3 steps to build the foundation of your
brand, sales and marketing machine…
Create a compelling brand and sales positioning
Design a new business and marketing strategy
Work with a mentor and specialists to execute your strategy
How we do it…
Help you discover your brand purpose and determine a vision
Align your leadership and internal culture
Build new business and marketing strategies to increase awareness and leads
Implement new systems, processes and KPIs to manage and track your growth
Provide hands-on support and mentoring through a team of experts
Develop a clear target audience profile and prospecting strategy
The key to effective sales is honesty.
That’s what buyers are searching for when they look into the ‘whites of your eyes’.
If they look but don’t believe you, there is no trust. To win their hearts and minds you have to be 100% authentic – the good, the bad, the ugly.
That’s why we’re called Gray Matters because
within your complexity of thoughts is where you’ll find your truth.
This is where the magic happens.
It’s time to reflect and rediscover yourself.
Be you. Authentic. Proud.
Discover your purpose and your Why.
It’s strong to be vulnerable.
Stand for something and attract the people you want to work with.
This is what it means to have a brand.
Now be brave, embrace it and share it with the World.
Happy agencies we’ve worked with
“A year ago, we were in a position having never really conducted any new business or marketing, no clarity on who we are and a shockingly dated website. Having worked with Gray Matters over the past year, we now have a clear positioning, new website, case studies, content and an entire new business strategy to activate. They have shown us the importance of new business and what is required to make a success of it.”
“Since working together Gray Matters has given us the tools (and the kick up the backside!) to put into action things that we had only ever just 'talked about’. Adam's regular advice, insights, and objective feedback has completely transformed how we treat every stage of the deal process. Most importantly though he's made us realise the value in ourselves as a company.”
“I definitely recommend working with Gray Matters. We've been working with Adam on our new business strategy and he's full of useful, practical advice. Very down-to-earth and with a lot of big agency sales experience that's really useful for us. The value we get from both the general branding and messaging work, plus specific help on individual pitches and lead-gen is well worth the money. I highly recommend them!”
“I was recommend Gray Matters when we wanted to realign our business during a period of growth. They not only got under the skin of the business but also us as directors. He was able to identify our values and character traits and help weave these back into the business helping us set and shape the direction and ambitions of the business going forward.”
“From working with Gray Matters we have crystallised our proposition and positioning, clarified our essence and established a new tone of voice which has helped how we see ourselves and how we present Bear Jam to the world. We are now using some of the tools given to us to develop our brand, engage with new clients and grow the business.”
News and Views
Keep up to date with our latest thoughts to inspire you to be better at business development and look out for plenty of invaluable upcoming events.