PROGRAMMES
Ways to work with us
Spark, grow or scale. We’ve built the routes, you choose your pace.
Not seeing your perfect fit?
One size doesn’t fit all.
Sometimes three sizes don’t either.
If your needs don’t sit neatly in a box, that’s fine. Tell us what’s going on, and we’ll help shape the right approach for you.
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Yes, I would recommend. They work on ‘everything’ for us, from BD to strategy to event support.”
In our experience they’re different to other new biz agency’s because they don’t feel outsourced - they feel like an extension of the team so stuff happens very organically. We have experienced people on our account and the of communication lines are very open and honest with Adam and the team, so if we’re considering something we will value their feedback before we launch it and they are regularly forthcoming with proactive ideas, too.
—Chris Jones, CEO at Space & Time
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“The team’s work is now core to our working practices...”
We engaged Gray Matters to help us validate and develop our thinking around New Business, and to help us improve our ways of working and team alignment. Their interrogation of all areas of our Sales & Marketing processes helped us unearth strengths and weaknesses which we were able to tackle together; ultimately enabling us to have a very strong start to the year! The team’s work is now core to our working practices and we’d like to thank Adam and Ivan for their honest feedback and excellent support!
— Pattrick Affleck, CEO Havas Media
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"Working with Gray Matters has been transformational for our proactive new business efforts. "
They’ve helped us put in place a RevOps tech stack, including implementing a new CRM and outreach automation tools. They advise us on lead gen campaign strategies, segmentation approaches and how to craft outbound copy. Thanks to this, we’ve booked meetings with dream prospects. Some of these meetings haven’t just been conversations, they’ve converted into meaningful work. Gray Matters also work closely with our marketing team to drive engagement around events and webinars, ensuring our outreach efforts are joined up across departments. When we hired in-house, they supported onboarding and handovers, making them a truly embedded and valued part of the team.
- Will Heinenman, New Business Director & Co-owner
These agencies stopped winging it.
Now their systems do the selling.
THE MASTERS
Your sales support
Every Gray Matters package includes free access to our training arm: The Masters.
Transform your approach to business development with:
• Live masterclasses and expert Q&As
• Monthly virtual events
• Templates, resources, and peer support
Oh, and you might just pick up some valuable connections along the way.
Frequently Asked Questions
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Month 1 is all about strategy and operations. Once established, we typically generate 2-3 qualified meetings per month, plus 10-15 new conversations. Initial months are slower as we build momentum with cold prospects, but our nurturing strategy and marketing convert leads over time.
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Active collaboration is essential: contributing thought leadership, attending events, providing CRM updates, treating us as part of your team, and maintaining open communication via weekly calls and Slack. We don’t get into the blame game; we have straight open dialogue and a willingness to test new things.
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Yes, though our main expertise is UK-focused. We've worked across Europe, US, and Asia. Our tools (LinkedIn, ZoomInfo) are global databases, and we can extend our freelancer network to specific regions as needed.
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We recommend it as it aligns our success with yours - we only earn 5% commission on profit from leads we generate in the first 12 months. It ensures quality over quantity.
