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Business Development Resources

Tools enable you to do your job quicker, with more accuracy and less stress. That’s why we’ve created a wide range from our years of new business experience and they’re available for you to purchase and download. Whether it’s tracking, strategising, writing, creating… we’ve got the guidelines and templates to help.  On this page you'll also find videos, books and partners to support you.

Downloadable Tools and Templates

01
Agency Positioning
  • 2 hours consultancy
  • 360 Interview Questions
  • Agency Positioning (Simple Framework)
  • Agency Positioning Template
  • Brand Workshop Questions (the emotion)
  • Online video training
  • Positioning Scoring Analysis
  • Sales Workshop Questions (the rational)
View downloads
02
New Business Strategy
  • 2 hours consultancy
  • New Business Audit Questions
  • New Business Strategy Template
  • Online video training
View downloads
03
Content
  • Campaign Project Manager
  • Case Study Best Practice
  • Case Study Template
  • Content Calendar Planner
  • Content Calendar Template
  • Content Development Brief
View downloads
04
Pitching
  • Pitch Project Manager
  • Pitch Qualification Tool
  • Prospect Pitch Questions
View downloads
05
PR, Awards & Events
  • Awards - The Judges POV
  • Awards Best Practice
  • Awards List
  • Awards Process
  • Industry Events List
  • PR Tracker
  • Press Contacts
  • Press Release Guidelines & Template
View downloads
06
Prospecting
  • ALF Data Purchase Options
  • Brand Research Template
  • Case Study Trend Spotter
  • Email Marketing Best Practice
  • Perfect Prospect Profile
  • Pipedrive CRM Import Templates
  • Prospect Qualifying Form
  • Prospecting Prioritisation Tool
  • Tighten your skills in Prospecting and Sales Outreach
View downloads
07
Tracking Progress
  • Client Growth Planner
  • Content Calendar Template
  • New Business KPI Tracker
  • Next Actions Sheet
View downloads

Latest Videos

How to improve Agency & Client relationships

How to improve Agency & Client relationships

Buying and Selling Agencies

Buying and Selling Agencies

Transitioning from a Freelancer to an Agency

Transitioning from a Freelancer to an Agency

video archive

Latest Book Recommendations

Good to Great

Good to Great

BY Jim Collins

Getting Things Done: The Art of Stress-free Productivity

Getting Things Done: The Art of Stress-free Productivity

BY David Allen

Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility

Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility

BY Colin Price

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t

BY Simon Sinek

book archive

Partners

ALF Insight
BIMA
Pimento
Pipedrive