What the shit is market positioning?
There are more than 20,000 agencies and consultancies in the UK and new research from Soba: Private Label definitively proves that they all say the same things as each other.
Statistically, that means you do too.
If the lion’s share of your revenue comes from referrals, networking, and personal relationships, chances are if people aren’t meeting you face-to-face they don’t even know you exist, let alone why they should give you money.
In this masterclass, Storm Mackay will show you how to build a unique, defensible, and memorable market position - so you can stop begging for clients and do more of the work you want to be doing.
Aims of the session
Why most positioning fails – and how to avoid being boring (common traps).
The psychology behind buyer decisions and how to use it to your advantage.
A step-by-step process to sharpen your positioning so cold prospects see you as relevant and credible.
How to stay front of mind during long buying cycles without relying on gimmicks or endless rebrands.
Agenda
The principles – Storm will unpack the fundamentals of effective market positioning, drawing on lessons from repositioning multimillion-pound companies in the UK and US.
The process – A practical framework for defining and stress-testing your positioning, rooted in purchasing and advertising psychology.
Live teardown – Storm will critique real examples from attendees (or anonymised case studies), showing how to turn forgettable messaging into something prospects can’t ignore.
Q&A – Your chance to bring questions about your own company and get actionable advice.
Masterclass host
Founded in 2023 by Storm Mackay, Soba: Private Label helps B2B brands break free from a sea of sameness. The agency combines human-first creativity with audacious positioning, crafting campaigns and messaging that are mischievous, memorable, and impossible to ignore.
Rejecting conventional agency rules, Soba never works with a client for more than 12 weeks, delivering bold strategy, clever storytelling, and distinctive brand personality.
Led by Storm - a non-binary, queer founder passionate about inclusion, gender identity, and mental health, the agency is built on originality, audacity, and impact.
Who should attend
MDs, CEOs, and Sales Directors of million-pound-plus companies who want to stop competing on price, avoid being overlooked, and build a reputation that makes them the go-to partner when prospects are ready to buy.