Selling has become harder, not easier. Salespeople spend too much time on non-selling tasks, buyers expect more at every stage, and many teams are working without a clear system to guide their efforts. Sales 3.0: AI Powered Selling is a practical masterclass with Tom Nation designed to cut through that complexity and show what modern, effective selling really looks like.

Across the session, we’ll explore three core areas:

1. Why salespeople fail

We’ll look at the real reasons sales performance breaks down, why selling feels so difficult inside many organisations, and the blindspots that often go unnoticed.

2. What is a customer-focused selling system?

We’ll break down what a customer-centred system looks like in practice, why it matters, and how meeting buyers where they are dramatically improves conversion and momentum.

3. AI Powered Selling

We’ll explore how AI and modern sales tech can meaningfully enhance performance, including practical use cases across four key areas of the sales process.

You’ll come away with a clearer view of:
• The blindspots holding your sales efforts back
• The importance of having a structured selling system
• The tech available to sellers today, and what could actually work for you and your team.

A grounded, practical look at how people and technology can work together to create a more effective, more human sales experience.

Masterclass host

Tom has built up a reputation in the South West for being a knowledgeable and engaging public speaker and trainer, often being sought out to demystify AI and share best practices on leveraging tech in sales prospecting.

As a relationship builder and business advisor, Tom enjoys connecting with leaders and investing time to understand their key priorities and challenges and whether Sandler may be in a position to help.

Who should attend

• Business leaders, Sales Leaders, Executives