Most agencies don’t have a lead problem.
They have a system problem.
The referrals are too unpredictable.
The outreach feels too hit and miss.
The positioning is almost there, but not quite sharp enough.
The CRM exists, but nobody really trusts it.
And Q4 is suddenly closer than it looks.
Summer Reset is designed to help founder-led agencies step out of the day-to-day, take a proper 360 look at their new business engine, and leave with a clearer plan for the final quarter of the year.
No fluff. No vague inspiration. No “just post more on LinkedIn” advice.
Just a focused afternoon of sharp thinking, practical tools, honest conversation and useful connections.
What to expect
Across the afternoon, we’ll break down the key parts of a high-performing new business system:
Mindset and culture
How founders and teams need to think, behave and operate if growth is going to become consistent — not just a last-minute panic when the pipeline dips.
Positioning
How to sharpen what you stand for, why it matters, and how to stop sounding like every other agency in a crowded market.
Lead generation
How to build a smarter, more focused approach to finding and engaging the right prospects — without spraying and praying.
Marketing systems
How to connect your content, campaigns, CRM and outreach so sales and marketing work as one engine, not two separate conversations.
Pitching and conversion
How to improve the moments that matter most: turning interest into opportunities, and opportunities into work.
You’ll also complete a practical scorecard to assess where your new business system is strong, where it’s leaking momentum, and what needs attention before Q4 kicks in.
You’ll leave with
A clear scorecard of your current new business system
A practical Q4 action plan
Fresh thinking on positioning, lead generation, marketing and pitching
New connections with other independent agency founders
Renewed energy for the final stretch of the year
This is not a sit-back-and-listen seminar. It’s a working session for founders who want to stop winging it and start building something more repeatable.
Who it’s for
This event is for independent agency founders who are serious about improving new business performance before Q4.
It will be especially useful if:
You rely too heavily on referrals
Your pipeline is inconsistent
Your positioning needs sharpening
Your marketing and sales activity feel disconnected
You know Q4 matters, but you don’t yet have a clear plan
You want to grow without turning your agency into a soulless sales machine
Places are limited to around 15–20 founders to keep the session practical, open and useful.
Ready to reset your new business engine?
Q4 rewards the agencies that use summer wisely.
Join us for an afternoon of practical thinking, honest conversation and proper momentum — so you can head into the final quarter with a sharper story, a stronger system and a clearer plan.
Agenda
12:00-12:45pm Lunch & Networking
12:45-1:00pm Welcome: Rhythm, Story + System
With Adam Graham, Founder of Gray Matters
1:00-1:45 pm Positioning: How to stand out in a crowded market
With Adam Graham, Founder of Gray Matters
1:45-2:30pm Lead Generation: Building a focused pipeline without the spam
With Erez Agami, Head of New Client Strategy at Gray Matters
2:30-3:15pm Marketing Systems: Turning activity into momentum
With Dan Archer, Founder of Suprpwr Consulting
3:15-4:00pm Pitching and Conversion: Winning more of the right work
With Marcus Brown, The Great Pitch Company
4:00-6:00pm Informal drinks and networking
Line up
Adam Graham, Founder of Gray Matters
Adam is a new business and marketing specialist with 16 years across consultancy and in-house roles, including RAPP, Vizeum and Isobar within Omnicom, Dentsu Aegis and Havas networks. As Founder of Gray Matters, he helps founder-led agencies grow by turning positioning into pipeline, combining story, strategy and systems so sales feel human and repeatable. Adam hosts The Art of Sales podcast, The Masters training programme and is listed on the BD100. He partners with the IPA, DBA, BIMA and the Alliance of Independent Agencies.
Erez Agami, Head of New Client Strategy at Gray Matters
Erez is Head of New Client Strategy at Gray Matters. After leading new business and marketing for several agencies over the past decade, Erez brings together his experience in both sales and marketing to advise agencies on the best route to growth.
He believes in pushing our agency partners into questioning their approach, being laser focussed on their customers and addressing their key challenges head on.
Dan Archer, Founder of Suprpwr Consulting
Dan is Founder of Suprpwr Consulting and a B2B marketing leader specialising in agency growth and lead generation. With a decade of experience across brand, media owner and agency roles spanning digital, retail and broadcast, he brings a rare breadth of perspective to new business challenges. Dan was named in the BIMA Top 100 in 2021 and the BD100 in both 2020 and 2021, and now works with agencies to help them grow and scale.
Marcus Brown, Founder & CEO of The Great Pitch Company
Marcus is Founder and CEO of The Great Pitch Company, with over twenty years helping businesses win and retain clients through the power of a great pitch. His cross-discipline experience spans advertising, design, direct, digital, healthcare and media — rare in its breadth. Prior to founding his own company, Marcus held senior roles at Publicis Media and WPP, leading global pitch wins including Microsoft, Jaguar Land Rover, P&G and L'Oréal. He co-founded marketing automation consultancy 3LA in 2014 and is a recognised figure across the communications industry.
