A quick-fire series where sales specialists, founders, and agency leaders share proven strategies and skills, giving agencies and commercial teams practical advice to sell with confidence.
Animation isn’t just eye-catching, it’s one of the most powerful tools in a commercial storyteller’s kit. In this episode, Christine MacKay, CEO of Salamandra.uk and author of Destination Animation, reveals how to position animation as a strategic sales asset, not just a creative extra. You’ll learn how to simplify complexity, drive clarity across channels, and shift client mindsets around budgets, timelines, and ROI. Whether you’re selling to legal, finance, or tech buyers, this session shows how animation helps make the invisible, visible, and the complicated, compelling.
Christine MacKay is the CEO and Founder of Salamandra.uk, an award-winning animation agency helping brands turn complex ideas into compelling visual stories. With a background spanning five continents and 18+ industries, from fintech to pharma, Christine specialises in translating technical B2B concepts into engaging, ROI-driven content. She is the best-selling author of Destination Animation and a recognised advocate for using animation as a strategic business tool. Christine’s team works with everyone from startups to multinationals, delivering clarity through motion and crafting visual content that resonates, educates, and converts.
Christine MacKay https://www.linkedin.com/in/salamandradesigndigital/
Salamandra UK Animation Studios https://www.salamandra.uk/
