Customer research is more than surveys and discovery, it’s a strategic driver of smarter decisions and stronger user experiences. In this episode, Alex Blondin, Strategic Customer Insights Consultant unpacks how to show clients the real commercial value of insight, even when budgets are tight or results take time to appear. He explores ways to build confidence in research, shift the conversation from cost to impact, and demonstrate how customer understanding translates into tangible actions across digital touchpoints.

Alex Blondin is a Customer Insights Consultant who helps organisations build internal insight capability so leaders can make confident, high-stakes decisions grounded in real customer understanding. He specialises in qualitative research that reveals what matters most to customers and where internal strategies may be out of sync. Through tailored research programmes, frameworks, and training, Alex helps foster a culture of customer awareness across teams, turning insight into a lasting strategic asset. He works across sectors including climate tech, the built environment, membership organisations, and healthtech, supporting clients in both English and French-speaking markets.

https://www.alexblondin.com/