Video is often treated as a nice creative extra, but it’s one of the most effective tools for driving performance. In this episode, John Wilson from Honest Video will explore how to position video as a strategic investment, not just a piece of content. You’ll learn how to show clients where and how video delivers ROI, make the case when budgets are limited or experience is low, and frame video as an essential part of a joined-up marketing strategy.

John Wilson is the Founder of Honest, the video agency built for enterprise teams. They produce strategic, high-impact video content tailored for complex business environments, where multiple stakeholders, tight timelines and procurement hurdles are the norm.

With 15+ years of experience, Honest don’t just deliver polished video. They help clients navigate internal comms, campaign planning, and cross-functional alignment, all while keeping projects on time, on brand, and on budget.