The Role

As Sales Development Consultant, you’ll be at the sharp end of our client campaigns. Your job is to open doors, create opportunities, and make sure every lead is worth a client’s time. That means building targeted outreach lists, running smart campaigns across phone, email and LinkedIn, and qualifying prospects with care and curiosity.

But this role is more than “booking meetings.” You’ll understand and articulate each client’s positioning, tone of voice, and case studies. You’ll capture and report clear insights, nurture prospects through to handover, and justify results confidently in client-facing sessions. You’ll integrate with client marketing activity to make outreach part of a broader B2B ecosystem — and experiment with tech and automation (including AI) to keep us ahead of the curve.

If you’re hungry, relentless in your pursuit of leads, and thrive on creating real opportunities for clients, this role is for you.

About Us

At Gray Matters, we help founder-led creative and marketing businesses ditch the “growth grind” and build systems that sell. Our clients come to us looking for consistent leads without the referral rollercoaster or the gamble of unproven hires, and leave with sales processes that feel natural and deliver results.

We combine sales strategy, creativity, and automation to make business development work. Now we’re looking for a driven Sales Development Consultant to spark new conversations, qualify opportunities, and guide prospects through the early stages of the sales journey.

Key Responsibilities

Lead Generation & Qualification

  • Build targeted outreach lists and run multi-channel campaigns (phone, email, LinkedIn, ABM).

  • Book and qualify meetings with prospects who fit the target profile.

  • Nurture prospects from first touch through to client handover, providing detailed qualification notes and insight.

  • Capture and maintain accurate data in CRM, tagging and updating opportunities consistently.

  • Generate new conversations every month that convert into meaningful opportunities.

Client Liaison & Reporting

  • Act as a client-facing representative, able to justify results with clarity and confidence.

  • Communicate progress regularly in status and reporting meetings.

  • Articulate client tone of voice, positioning, and key case studies accurately in outreach.

  • Keep meeting trackers and reporting dashboards up to date.

  • Provide accurate data and insight for monthly reports.

Innovation & Continuous Improvement

  • Experiment with new tools and AI/automation to improve outreach and qualification.

  • Contribute creative ideas for messaging, campaign design, and partnership strategies

  • Share insights from outreach to inform client strategy and marketing campaigns.

Experience & Skills

Experience

  • Previous experience in sales development, lead generation, or B2B business development.

  • Track record of booking meetings and qualifying opportunities with senior decision-makers.

  • Hands-on experience with cold outreach via phone, email, and LinkedIn.

  • Exposure to ABM or campaign-driven outreach as part of a wider marketing strategy.

Skills

  • Brilliant communication skills — clear, confident, and consultative.

  • Strong copywriting ability for outreach messaging.

  • Highly organised with excellent task and time management.

  • Analytical mindset with attention to detail in CRM data and reporting.

  • Hungry, driven, and relentless in pursuing new opportunities.

  • Able to integrate client positioning and case studies into persuasive outreach.

Tech Proficiency

  • CRM systems (Pipedrive, HubSpot, Zoho or similar).

  • Outreach & automation tools (Lemlist, LinkedIn Sales Navigator, Zapier, Make.com).

  • Email & marketing platforms (Brevo, Mailchimp, Outfunnel).

  • Project management (Monday.com).

  • Communication tools (Slack, Teams).

  • Bonus: experience with AI tools for copywriting, research, or automation.

Key Performance Indicators (KPIs)

  • Volume of new conversations generated each month.

  • Quality and conversion potential of meetings booked.

  • Depth and clarity of qualification notes captured in CRM.

  • Accuracy and relevance of outreach lists built.

  • Consistency in aligning outreach with client positioning and tone of voice.

  • Clear, proactive communication with Clients and Client Leads.

  • Effective use of tech and automation to improve outcomes.

  • Accuracy of reporting data and insights.

Working Arrangements

  • Remote-first with flexibility.

  • Regular client status and reporting meetings.

  • Occasional in-person sessions in London.

Package

  • Salary: £32,000–£50,000 depending on experience.

  • Bonus structure linked to lead generation and meeting targets.

  • 25 days holiday plus bank holidays.

  • Pension scheme in line with statutory requirements.

Application Process

  • Initial 30-minute video interview focused on skills and approach.

  • Practical task: build a short outreach list and draft a campaign mock-up.

  • Final in-person interview in London.

Next

Head of Client Strategy