The Role

This is a newly evolved senior position reporting directly to the Founder/Managing Director. As Head of Client Strategy, you’ll be the strategic mastermind behind our client campaigns — responsible for seeing the bigger picture, spotting what’s working (and what isn’t), and pioneering new approaches when change is needed.

This isn’t account management. This is strategic leadership: helping agencies sharpen their positioning, embrace smarter tools, and run campaigns that cut through. You’ll challenge conventional thinking, guide clients through transformation, and make sure every campaign delivers measurable impact.

About Us

At Gray Matters, we help founder-led creative and marketing businesses ditch the “growth grind” and build systems that sell. Our clients come to us looking for consistent leads without the referral rollercoaster or the gamble of unproven hires, and leave with sales processes that feel natural and deliver results.

We combine sales strategy, creativity, and automation to make business development work. Now we’re looking for a driven Sales Development Consultant to spark new conversations, qualify opportunities, and guide prospects through the early stages of the sales journey.

Key Responsibilities

Strategic Campaign Leadership

  • Own the strategic direction for 5–8 client accounts, ensuring campaigns are innovative, effective, and ahead of the curve.

  • Analyse campaign performance, identifying patterns, opportunities, and areas for improvement.

  • Proactively recommend pivots when results fall short of expectations.

  • Design breakthrough campaign strategies that challenge industry norms.

  • Keep clients ahead of trends, tools, and methodologies.

Strategic Problem-Solving & Innovation

  • Question the “why” behind every approach and lead bold strategic shifts where needed.

  • Develop scalable frameworks and new methodologies for lead generation and acquisition.

  • Spot opportunities competitors miss and turn them into action.

Client Relationship & Consultation

  • Build trusted relationships with 5–8 client accounts, acting as their sales strategist and consultant.

  • Lead workshops to uncover deeper challenges and growth opportunities.

  • Present recommendations with confidence, backed by data and insight.

  • Guide clients through strategic transformation, giving them clarity and direction.

Internal Strategy & Process

  • Identify inefficiencies and gaps across client delivery.

  • Lead internal strategy sessions to evolve our service model.

  • Create IP, frameworks, and processes that differentiate Gray Matters in the market.

  • Drive innovation in how sales consultancy is delivered to creative businesses.

Experience & Skills

Experience

  • 7–12 years in strategic roles within sales, business development, or consultancy.

  • Proven track record of driving measurable business results through strategy.

  • Background managing multiple client accounts simultaneously.

  • Experience leading clients through change and delivering innovation.

Strategic Capabilities

  • Exceptional strategic thinking — seeing patterns and opportunities others miss.

  • Natural challenger mindset — comfortable questioning and proposing alternatives.

  • Data-driven with strong analytical and problem-solving skills.

  • Ability to move seamlessly between big-picture vision and tactical detail.

Skills

  • Outstanding communication and presentation abilities.

  • Confidence to challenge clients and recommend bold moves.

  • Strong analytical and commercial acumen.

  • Leadership presence to influence and drive strategic outcomes.

  • Curiosity-driven approach to understanding client businesses deeply.

Tech Proficiency

  • CRM systems (Pipedrive, HubSpot, Zoho).

  • AI and automation tools (ChatGPT, Zapier, Make.com).

  • Email & marketing platforms (Brevo, Mailchimp, Outfunnel).

  • Sales engagement & enrichment tools (Surfe, Lemlist).

  • Project management platforms (Monday.com).

  • Communication tools (Slack, Teams).

Key Performance Indicators

  • Measurable strategic impact on client results.

  • Innovation in campaign approaches and frameworks.

  • Client trust and satisfaction.

  • Contribution to internal strategic capability and IP.

Working Arrangements

  • Remote-first role with flexibility.

  • Core hours: 9am–6pm, with autonomy to manage your work.

  • Monthly team gatherings in London for collaboration.

  • Occasional in-person client sessions (mostly UK-based).

Package

  • Salary: £65,000–£80,000, depending on experience and track record.

  • Performance-based bonus structure tied to strategic impact.

  • 25 days holiday plus bank holidays.

  • Pension scheme in line with statutory requirements.

Application Process

  • Initial 30-minute video interview focused on strategic thinking.

  • Strategic case study presentation and discussion.

  • Final in-person interview in London.

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Business Development Consultant