Cutting Through: Lessons from a PR Legend
Andrew Bloch built and exited Frank PR, one of the most talked about agencies in the country, before turning 26 years of contacts and experience into a portfolio spanning non-exec advisory, agency M&A, brand and agency matchmaking, and continued work alongside Lord Sugar.
In this episode, he tells Adam Graham what actually made Frank stand out in a market where most agency brands are interchangeable, from a hand-drawn website that won design awards to a founding belief that a real USP has to be unusual rather than unique. Andrew is blunt about how few agencies get this right, and why "our people are passionate" isn't a differentiator at all.
He also shares the discipline of brevity he's learned from one of Britain's busiest businessmen, and what buyers are really looking for when they acquire an agency.
Show notes:
https://andrewbloch.co.uk
https://welcometofrank.com
https://gray-matters.co
https://gray-matters.co/podcast
