How Losing an Agency Led to Building a Better One

Written By Adam Graham

Silvia Del Corso rebuilt her business from scratch. After closing her agency in Italy and starting over in the UK with no contacts, no network, and no clients, she built Pink SEO into a nine-person boutique agency specialising in the medical, legal, and financial sectors.

In this conversation with Adam, Silvia shares what she learned the hard way about niching, consistency, and taking control of your pipeline. She talks honestly about the moment in summer 2024 when leads dried up and she realised she couldn't keep relying on referrals and word of mouth. What followed was a deliberate, systematic approach to business development: monthly webinars, a carefully curated mailing list, awards participation, content marketing, and partnerships.

But perhaps her most valuable insight is this: build a lead generation system around what you actually enjoy doing, not what the latest trend says you should.

This is a conversation for any agency founder who's ever felt at the mercy of a quiet pipeline.

Show notes:
https://pinkseo.marketing
https://gray-matters.co
https://gray-matters.co/podcast

How Losing an Agency Led to Building a Better One
Adam Graham
Adam Graham

I’m the Founder and Director of Gray Matters. I'm passionate about changing the perception of sales and helping people learn to love it.

At Gray Matters, we empower and mentor businesses, agency owners and their teams to be better at attracting and winning new clients and projects. We build long lasting growth strategies for B2B businesses of all shapes and sizes. From 1-5 man Mastermind Groups; to 10-50 people, independent agencies across all disciplines, providing positioning and sales messaging, new business strategy alongside technical execution of sales and marketing tactics.

https://www.linkedin.com/in/adamkgraham/
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