Stop blending in. Start standing out.
Most agencies struggle not because of capability, but because their positioning is fuzzy and their messaging is generic. If your agency sounds just like everyone else’s, prospects will have no reason to pick you.
In this masterclass, agency positioning expert Roland Gurney will show you how to cut through the noise, make the tough decisions that define your niche, and build messaging that gets you chosen. Plain-speaking, practical, and immediately actionable, this session will give you the clarity and confidence to sharpen your story and win more of the right work.
You will learn:
A simple, proven system for nailing your positioning.
How to make big, strategic decisions about WHO, WHAT and HOW.
A clear structure for presenting your positioning with impact.
Agenda
Why most agency problems stem from poor positioning.
The Treacle positioning triangle (WHO, WHAT, HOW).
Using AI to test and validate ideas.
How to structure landing page copy to present your positioning.
Messaging tips and techniques to tell and sell your new positioning.
Masterclass host
Roland Gurney is a specialist in helping agencies stand out, sharpen up and sell their unique expertise. Through Treacle, he works with creative, digital and marketing agencies to strip away the fluff, uncover what truly makes them different and turn it into positioning and messaging that wins clients.
Roland’s approach is plain-speaking, commercially minded and unafraid to challenge beige thinking. He believes positioning isn’t about clever slogans or superficial claims. It’s about making big and often difficult business decisions about WHO to work with, WHAT to offer them, and HOW to uniquely deliver success.
Having helped hundreds of agencies worldwide nail their new positioning and messaging, Roland has seen all the common mistakes that hamper sales and make marketing a hassle. So when shops are tired of sounding like everyone else, they come to Treacle to sharpen their edge.
Who should attend
Agency founders, leaders and BD professionals who want to:
Differentiate their agency in a crowded market
Refine their strategic direction and make braver choices
Build sharper messaging that wins better clients