AI can write your pitch, schedule your follow-ups, and tell you what to say next. But it can't build trust. It can't read the room. And it can't sense when to throw the playbook out entirely.
In this first edition of Sales Stories Live, Stuart Brazier strips sales back to its essentials: curiosity, effort, and showing up when it matters. Drawing on real stories from his career in creative innovation and client development, he'll share the moments where caring more, listening harder, and going the extra mile changed everything.
Expect a refreshingly honest take on what “selling with soul” really means today, and why the best salespeople aren’t the ones with the smartest tools, but the strongest intent.
Format:
A 10–15 minute story-led talk, followed by live Q&A.
Intro: Opening – Setting the Scene
The Basics Still Matter
My Perspective – Seeing It from the Outside
The Stories – Where It’s Proven True
Bring your questions, your reflections, and your own stories from the front line.
About the host
Stuart Brazier is Creative Innovation Director and a board member at Frontline, a Big Group company. He helps brands turn ideas into real-world experiences, blending imagination with strategic clarity to create experiences grounded in human behaviour and real-world use. His experience spans 27 years across innovation teams and experience-led retail environments and brand activation with agencies, manufacturers, brands and retailers.
Stuart isn’t a traditional new business lead. He builds relationships through curiosity, challenge and shared ambition. He works closely with teams to explore new possibilities, strengthen partnerships and help organisations adapt, grow and stay relevant.