On-demand masterclasses

Stop blending in. Start standing out.

Most agencies struggle not because of capability, but because their positioning is fuzzy and their messaging is generic. If your agency sounds just like everyone else’s, prospects will have no reason to pick you.

In this masterclass, agency positioning expert Roland Gurney will show you how to cut through the noise, make the tough decisions that define your niche, and build messaging that gets you chosen. Plain-speaking, practical, and immediately actionable, this session will give you the clarity and confidence to sharpen your story and win more of the right work.

You will learn:
- A simple system for nailing your positioning
- Ways to make big strategic decisions
- A structure for presenting your positioning

Agenda
1. Why most agency problems stem from poor positioning
2. The Treacle positioning triangle (WHO, WHAT, HOW)
3. Using AI to test and validate ideas
4. Presenting your positioning (Landing page copy structure)
5. Messaging tips and techniques to tell and sell your new positioning

Access the slides here: https://drive.google.com/file/d/1yoI9iLE4jCzUFYRD31EC7ODzQcg8VZuE/view?usp=sharing


Masterclass host:
Roland Gurney is a specialist in helping agencies stand out, sharpen up and sell their unique expertise. Through Treacle, he works with creative, digital and marketing agencies to strip away the fluff, uncover what truly makes them different and turn it into positioning and messaging that wins clients.

Roland’s approach is plain-speaking, commercially minded and unafraid to challenge beige thinking. He believes positioning isn’t about clever slogans or superficial claims. It’s about making big and often difficult business decisions about WHO to work with, WHAT to offer them, and HOW to uniquely deliver success.

Having helped hundreds of agencies worldwide nail their new positioning and messaging, Roland has seen all the common mistakes that hamper sales and make marketing a hassle. So when shops are tired of sounding like everyone else, they come to Treacle to sharpen their edge.

https://www.treacle.agency/

In this masterclass, Oliver Duffy-Lee, Founder and CEO of Authority Agency, will show you the techniques used by high-growth agencies to win dream clients.

It will show you how to:

- Become the go-to authority in your market

- Build a high-value network of decision-makers in record time

- Book meetings with CMOs of Fortune 500 companies, using a proven Client Attraction Model that combines personal branding, strategic network building, and powerful thought leadership.

- Stop settling for crumbs. Secure your spot on our "Level up and win dream clients" workshop and start attracting the clients of your dreams.

So, what’s marketing positioning?

Market positioning is about the space you occupy in your potential client’s mind. If they think of a problem - say, they’re not getting enough sales - and they think of you as the solution, then you’ve nailed market positioning.

The problem is, you’re not the only one competing for this person’s attention. There are dozens, hundreds, of others out there, just like you, who are competing for the same share of mind.

That’s why you need to meet your potential clients where they are: know what problems they have, how to solve those problems, and what it will mean to them when you do (endless riches, perhaps?).

Why is it important?

You may be flush with cash, have the world’s best little black book, and be riding high on your existing relationships.

But, if you want to attract new clients, ones that haven’t heard of you, ones that are bigger, brighter, and shinier, then you need to show them why you’re the number one choice for them.

Strong market positioning helps make those people’s decisions for them, so you can spend less time wading through the muck with your competition, and more time rolling around on a mattress stuffed with cash.

What you’ll learn:

Market positioning relies on psychology, language, and advertising to be effective.

In this Masterclass, you’ll learn how to:

1. How to think like the companies you want to work with.

2. Separate yourself out from the rest of the herd.

3. Use language to encourage people to make decisions.

4. Take up more space in a potential client’s head.

Slides can be viewed here https://bit.ly/42tY4Gs

🗣 Masterclass host:

Seb is Soba’s one-man army and Managing Partner. His copy and campaigns have marketed cybersecurity products to Fortune 500 companies and governments, newspaper advertising packages to SMEs, and conversational AI solutions to the world’s biggest BPOs, among many other things.

He has more than a decade in the trenches, where he’s managed and built teams and marketed international products across APAC, North America and EMEA.

Seb firmly believes in three things: that B2B marketing doesn’t need to be boring; copywriting should sell; and that even numbers are superior to odd ones.

🎫 Who should attend? - Agency owners, marketing managers and sales leaders.