On-demand masterclasses

Business growth is tough at the best of times, but it can be especially difficult if you sell a high-ticket B2B offer with long lead times.

You want a permanently full pipeline, but…

• What if you don't have reams of data to create super tailored campaigns?

• What if you don't have fancy slide decks and the perfect website?

• Or deep pockets to throw at Google Ads?

...and you need leads NOW to hit your business targets, right?

Caroline Canty is here to help, having worked with a multitude of digital agencies of all shapes and sizes who have struggled with this issue.

In today's rapidly evolving sales landscape, adaptability and resilience are keys to thriving amidst uncertainty. Every obstacle presents an opportunity for growth.

In this transformative online masterclass, Vinit Shah will equip you with the tools and insights needed to overcome challenges and thrive!

We will cover:

- Decoding the Landscape - Explore the causes of uncertainty, from the changing marketing tech landscape to the impact of AI and economic / geopolitical activities.

- Critical Sales Mindsets – Discover the mindset shifts that separate the top performers from their peers, and that can empower you to approach every challenge with clarity and confidence.

- Harnessing Emotional Intelligence – Deep dive into the five components of emotional intelligence, and recognise the importance of empathy in driving sales success.

In this masterclass, Oliver Duffy-Lee, Founder and CEO of Authority Agency, will show you the techniques used by high-growth agencies to win dream clients.

It will show you how to:

- Become the go-to authority in your market

- Build a high-value network of decision-makers in record time

- Book meetings with CMOs of Fortune 500 companies, using a proven Client Attraction Model that combines personal branding, strategic network building, and powerful thought leadership.

- Stop settling for crumbs. Secure your spot on our "Level up and win dream clients" workshop and start attracting the clients of your dreams.

It’s a well-known fact in the business world that it’s a lot easier and cheaper to retain clients than it is to attract new ones. That’s why the role of a client services team is vital role to any organisation. It’s their role to manage client relationships and it can be the difference in retaining a client or not.

In this masterclass we delve into the essential elements that will elevate your client services team's performance. When you unlock the department's full potential you transform it into a revenue-generating powerhouse.

Your personal brand can be the decisive factor in rising above the noise, outshining competitors, and leaving a lasting impression that leads to success.

This masterclass with Simon Clayton (Marketing Skills Academy) is a tailored mini masterclass designed to unlock the power of personal branding for sales and marketing professionals, both current and aspiring.

This masterclass aims to teach you how to move from chase to attract and win better quality and more suited clients. We will talk you through tactics to improve inbound, outbound, referrals, organic growth and pitch conversion. You will build your own sales funnels to give you the all-important key metrics for you to be focusing on to achieve your commercial objectives. And importantly, we will show you how to link marketing and sales to get the most out of content, events, and PR.

Most agencies think growth requires casting a wider net, but the truth is that the most successful ones grow by narrowing their focus. In this masterclass, you’ll learn how to achieve substantial revenue gains by qualifying out lower-value opportunities, allowing you to focus your resources on the prospects that matter most. The goal isn’t to do more, but to do less, strategically.

What you’ll learn:

• Qualify Opportunities Better: Understand why qualifying out can be just as important as qualifying in and learn the criteria to identify your best-fit clients.

• Convert the Right Opportunities: Focus your energy on prospects with the highest likelihood of converting and long-term alignment, reducing churn and increasing client satisfaction.

• Negotiate More Profitably: Gain confidence and skills in negotiating terms that benefit both you and your client, leading to more profitable and lasting relationships.

This session is packed with expert insights, actionable strategies, and hands-on tools you can implement right away. You’ll also get the chance to engage in peer-to-peer learning, exchanging real-life experiences and tactics with others on a similar path to growth.

Key Takeaways:

• Practical tools for sharpening your qualification process

• Proven techniques to increase conversion rates with ideal clients

• Expert strategies for conducting successful negotiations that build profitability and partnership

Agenda:

1. Market situational context and pitch process challenges

2. Insights into the mind of sophisticated buyers

3. How to qualify opportunities better

4. How to convert more of the right opportunities

5. How to prepare and run a successful negotiation

6. Close

Discover how doing less can mean more for your agency's sales growth.

Slides can be accessed here.

Scorecard can be accessed here.

🗣 Masterclass host:

Mike is a successful entrepreneur, ex-procurement director, and expert sales & negotiation consultant (according to his clients). He’s raised over £6.5m of acquisition/growth capital in his career and grown companies profitably to over £20m revenue - he’s also negotiated 100s of deals as a buyer worth over £500m in total.

Mike has a uniquely valuable perspective on business development, having worked on both sides of the table as a Procurement Director and an entrepreneur/sales-consultant. In one of his roles, Mike worked as a Procurement Director for a company now worth in excess of $1bn.

Mike works predominantly with sales/bus-dev teams to help them qualify opportunities better, convert more of the right opportunities, and negotiate more profitable deals, especially when procurement gets involved.

So, what’s marketing positioning?

Market positioning is about the space you occupy in your potential client’s mind. If they think of a problem - say, they’re not getting enough sales - and they think of you as the solution, then you’ve nailed market positioning.

The problem is, you’re not the only one competing for this person’s attention. There are dozens, hundreds, of others out there, just like you, who are competing for the same share of mind.

That’s why you need to meet your potential clients where they are: know what problems they have, how to solve those problems, and what it will mean to them when you do (endless riches, perhaps?).

Why is it important?

You may be flush with cash, have the world’s best little black book, and be riding high on your existing relationships.

But, if you want to attract new clients, ones that haven’t heard of you, ones that are bigger, brighter, and shinier, then you need to show them why you’re the number one choice for them.

Strong market positioning helps make those people’s decisions for them, so you can spend less time wading through the muck with your competition, and more time rolling around on a mattress stuffed with cash.

What you’ll learn:

Market positioning relies on psychology, language, and advertising to be effective.

In this Masterclass, you’ll learn how to:

1. How to think like the companies you want to work with.

2. Separate yourself out from the rest of the herd.

3. Use language to encourage people to make decisions.

4. Take up more space in a potential client’s head.

Slides can be viewed here https://bit.ly/42tY4Gs

🗣 Masterclass host:

Seb is Soba’s one-man army and Managing Partner. His copy and campaigns have marketed cybersecurity products to Fortune 500 companies and governments, newspaper advertising packages to SMEs, and conversational AI solutions to the world’s biggest BPOs, among many other things.

He has more than a decade in the trenches, where he’s managed and built teams and marketed international products across APAC, North America and EMEA.

Seb firmly believes in three things: that B2B marketing doesn’t need to be boring; copywriting should sell; and that even numbers are superior to odd ones.

🎫 Who should attend? - Agency owners, marketing managers and sales leaders.

In the fast-paced world of business development, where every interaction counts, success is built on more than just strategy and technical know-how. Whether you're negotiating with clients, inspiring your team, or managing high-pressure situations, the ability to understand and manage emotions—both your own and others'—can make or break your outcomes.

Emotional Intelligence (EI) has emerged as a crucial skill for leaders, salespeople, and commercial teams striving to stand out in competitive markets. It’s what helps you read the room, adapt to changing dynamics, and build meaningful connections that lead to trust and loyalty. High EI isn’t just about being “emotionally aware”; it’s about leveraging that awareness to create value for your clients, foster collaboration within your team, and maintain resilience under pressure.

This masterclass delivered by Volker Ballueder is designed to equip BD professionals and founders with the tools to harness EI for tangible business results. From closing deals to leading teams with empathy, Volker will show you how to apply the principles of EI to drive growth, improve client relationships, and cultivate a positive culture that supports long-term success.

We will cover:

- Understanding EI and its 5 core pillars

- Self-awareness, self-regulation, motivation, empathy, and social skills—how they shape your professional interactions and drive sales success.

- Why EI Matters in sales and commercial leadership

- Build stronger client relationships, foster team trust, and boost resilience in high-pressure negotiations.

- EI for founders and sales leaders

- Lead with empathy, manage stress, and create cultures of psychological safety that inspire high performance.

- Practical strategies to develop EI in sales teams

- Actionable tips to improve emotional awareness and adaptability within your team.

- Measuring the ROI of EI - From higher close rates to improved client retention, track how EI impacts your bottom line.

You can access the slides here: https://bit.ly/45ESxid

🗣 Masterclass host: Volker, originally from Germany, excelled academically in the UK, topping his class with a BEng (Hons) and an MBA, alongside his Master Practitioner in NLP and training in mindfulness. His credentials extend to Strengths Profiling, Emotional Intelligence, Counselling, and Psychotherapy. With a rich leadership background, managing teams of over 60 people and advising founders and CXOs in technology companies, Volker's career is marked by adaptability and resilience.

Beyond his professional pursuits, he values family time, adheres to a disciplined morning routine, and engages in continuous professional development. He co-hosts Man Up / Man Down, a podcast for middle aged men, and wrote a bestselling book on Success on the back of his first podcast Stories of Success.

Apart from Executive Coaching, Obnatus also offers Sales Coaching, Leadership Development Programmes and Counselling for the workplace.