We take a holistic approach to sales and marketing.
Our services include:
Data Cleansing & List Building
We use a combination of sources like LinkedIn Sales Navigator, Lusha and ZoomInfo to build lists. This means we can cleanse your existing database and build lists based on your Ideal Customer Profiles and reach decision makers with a B2B contact database of 65M+ direct dial phone numbers and 150M+verified email addresses.
Lead Generation & Meeting Booking
Our approach to lead gen is to combine it with marketing activity to generate MQLs. We do work in the cold channel via phone, email and LinkedIn and find this incredibly successful in getting cut through. Whilst building new leads on a monthly basis, we also nurture existing leads, appreciating long lead times. Our job is to secure you quality meetings which we qualify and provide notes for.
Account Based Marketing
For more specific targeting we take an ABM approach to identifying key contacts, providing research and designing tailored approaches that target multiple levels within one organisation. This is often combined with marketing activity to achieve the desired results.
Thought Leadership & Content
We have full copywriting skills, meaning we can help you build personas with painpoints and then use keyword analysis and tools like Buzzsumo to identify ideal topics that will resonate with your target audience. We provide ghostwriting and can interview your team to ensure the content is reflective of your opinion and tone of voice.
CRMs & MarTech
We are proficient using many CRMs including Pipedrive, Hubspot and Sharpspring, which we will help you customise and make better use of. We can also help you build automated journeys to identify trigger points, lead scores and opportunities to convert. We produce landing pages, newsletters and data capture forms.
Events & Webinars
Most of our clients use us for event management. Our services include coming up with concepts, topics and formats; speaker and delegate recruitment; production of all marketing assets to promote; pre and post comms. We will ensure your events drive new leads and nurture existing contacts to deliver ROI.
Consultancy & Coaching
Our process is always strategy first, by which we identify the maximum opportunities for us to help you succeed. This is an ongoing process of identifying marginal gains and improving different elexments of the sales funnel. We work very well with existing sales and marketing teams to audit and improve their approach, providing mentoring to junior and senior team members.
Pitch Doctoring & Conversion
If you’re struggling with converting leads then we will provide deep analysis on the types of leads you’re attracting and why, your approach to qualification, and your pitch process. We often attend calls and meetings to identify areas of improvement, and can also unblock barriers to purchase.
PR & Social Media
When it comes to PR, we use specialists who have strong media relationships. We work closely with them to develop the right content that works for journalists needs. On social, we will audit your use of channels, optimise profiles and produce regular content. We often build networks and personal brands of key individuals to drive more traffic and leads.