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© 2019 All Right Reserved. Gray Matters Business Ltd. Terms of Business

TEAM

Good new business people are hard to find. We look for a blend of intuition, emotional intelligence, pragmatism and graft. Our values are important for us to build a consistent brand story and that’s why with all our people you will find a refreshing level of honesty.

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Adam Graham,
Founder
Adam is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands. He has honed his craft over the last ten years, having worked in new business consultancies  and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Isobar. He’s experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi-million pound pitches.
He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients. This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed.

Associate Partners

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Ben Potter,

New Business Strategist

Ben is highly experienced consultant who has been an agency Commercial Director. Through his calm and humble approach, he now mentors aspiring agencies on business development, crafting new methods of winning clients. London

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Claire Ashdown,

New Business Manager

Claire is a strategic, creative and commercially minded marketer. She has over 5 years in-house agency business development experience. She is a positive and reassuring presence for any agency looking to get on the right track. Leicestershire

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Deborah O’Grady,

Brand Specialist

Deborah is a brand and business development consultant with over 20 years’ experience helping brands and agencies. She has previously run her own design consultancy and led big budget pitches to create winning relationships. Kent

Agency Experts

We also work with a bunch of brilliant Agency Experts who complement what we do. These are some friends of the business who share our values and can support you on your growth.

Operational Efficiency

Dan Willis, Why? Digital

Dan is a brand strategy and business transformation consultant focused on helping businesses find their purpose and embrace it to succeed.

Legal

Susie Ewing

Good value, commercial legal and business affairs support, providing commercial solutions to legal issues predominantly for the media, marketing services and creative digital world.

People Management

Lara Cullen, The People Person

Real-world coaching, personal development and training for individuals, entrepreneurs and growing, creative and inspiring businesses with kind hearts and rebellious souls.

Client services

Jenny Plant, Account Management Skills

Jenny gives account managers the potential to make their agencies much more money by growing their existing client relationships with confidence.

Procurement Advice

Tina Fegent

A global leader in marketing procurement consultancy with over 25 year’s experience, specialising in strategic sourcing, category management and supplier relationship management.

Finance

Scott Smith, SWS Consultants

Consultant Finance Director with over 15 year’s experience within the Marcomms, PR & Digital sectors offering financial planning and commercial management.

Recruitment

Leon, We Are Adam

Leon helps independent agencies and client-side businesses identify, attract and ultimately hire the very best talent. They also help clients construct their best talent attraction and retention strategy.