This is often the most overlooked part of a new business strategy. Without nailing it, it’s so much harder to do all the rest successfully!
If you lack a differentiated positioning, in an increasingly competitive market, it’s like asking your prospects to find a needle in a haystack. We’ll help you:
- Find what makes you special
- Get both your emotional and rational message right, aligning key stakeholders to commit to it for the long term – it will form the basis of your marketing initiatives
- Determine your target audience (not just anyone with a heartbeat and cash!)- sounds simple, yet always contentious. Understand their challenges, and formulate effective sales messaging that will resonate
- Ensure your marketing captures the essence of your positioning; is compelling and stimulates the response you want