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News and Views

Here are our latest thoughts and upcoming events to inspire you to become better at business development.

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Elevate Your Pitching Game with a Client-Centric Approach

Traditional pitching is no longer cutting it. Instead, a client-centric approach is becoming essential. October 01, 2024 Thought leadership

How to transform leads into opportunities: a tale for your sales

All deals travel on their own journey. Weed out time wasters and get the good ones over the finish line. September 02, 2024 Thought leadership

From click to close: Optimising top of funnel conversions

Once you’ve caught the eye of a new business prospect, how can you transform these top-of-funnel interactions into leads? July 04, 2024 Thought leadership

Challenger Brands Uncensored: Insights from Lucky Saint and Vinted at Madfest 2024

This session provided a treasure trove of actionable advice for brands looking to make their mark. July 04, 2024 Thought leadership

Insights from Sir Martin Sorrell at Madfest 2024: A New Era for Business and Marketing

Sir Martin Sorrell highlights a rapidly evolving business environment driven by technological advancements and global shifts. July 04, 2024 Thought leadership

Black books and big mistakes: A guide to hiring your sales team

The signs are unmistakable…an overburdened founder juggling too many hats, a deluge of inquiries (or perhaps none at all?) or the dawning realisation that specialised sales skills are the missing ingredient in the recipe for success. June 06, 2024 Thought leadership

RevOps to the rescue: Uniting sales and marketing to win new business

In recent years, RevOps is the term coined to describe the operationalisation of generating revenue. It integrates the disciplines of both sales and marketing.  May 08, 2024 Thought leadership

What Pep and Tina Turner can teach us about sustaining business growth

Whether you’re nurturing a lifestyle business or gearing up to sell, establishing the pipeline necessary to realise your business aspirations demands a sustainable approach to growth. March 28, 2024 Thought leadership

Mindset and culture: The engine and fuel to drive new business

There is one common obstacle which hinders founders to be the business-driving machine they aspire to be. In this blog post, we look into unlocking the potential to win new business. March 07, 2024 Thought leadership