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Marketing Manager & Copywriter

May 01, 2020
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We are looking for a Marketing Manager to support Gray Matters, BD Matters and our clients.

You will help us implement B2B campaigns to raise awareness and attract new audiences, in order to generate leads.  These will be worked on with a sales team to convert those leads to opportunities.

 

Who are we?

Our mission is to help people learn to love business development in the way that we do.  The word ‘Sales’ has a lot of negative connotations and we believe it is misunderstood and that perception needs to change in order to get people to embrace it and do it properly.

Gray Matters mentors and empowers agencies to be better at attracting and winning new clients.  We have a simple but rigorous process of creating a compelling agency positioning, designing new business strategies and plugging any skill gaps with specialists to help execute.

 

The Role:

The purpose of your role is to:

  • Produce and manage content calendars on behalf of our clients
  • Facilitate brainstorms for new content/PR/event ideas
  • The ability to use language creatively to enhance a brand positioning
  • Copywriting – thought leadership, sales materials, website copy
  • Research industry trends
  • Creating email campaigns
  • Using sales tech tools e.g. Pipedrive, Zapier, Kulea
  • Conducting surveys
  • Social Media management
  • Community Management of BD Matters
  • Event Management
  • Designing assets (using Canva)
  • Website Management
  • Industry bodies – management of company profiles and relationships
  • Elements of PR and coordinating with external partners

 

For our clients:

We have a trusted and proven methodology that is strategic and practical and consists of three phases:

  1. Creating an agency positioning
  2. Develop a marketing and new business strategy
  3. Help execute the strategy

There are also a number of longer-term programmes (3-12 months) we have developed to guide our clients in building the right foundations for sustainable growth.

You would be expected to learn the Gray Matter’s methodologies and work alongside a senior consultant be able to apply them, but also contribute your own knowledge and experience to improving the products. The goal is always to help our clients achieve their personal and commercial growth ambitions.  This role will focus primarily on Phase 3, which is executing the strategy, however the hope is as your career develops you will play a more significant role in the early two phases.

 

For us:

As part of the Gray Matters family you would be expected to contribute to the overall growth of the business by:

  • Contributing to new business – to secure new clients but also attending meetings with prospects and creating proposals.
  • Being aware of the requirements of the business and being agile to support other business development managers or business critical initiatives
  • Marketing/Brand awareness – support and contribute to the execution of our own marketing strategy, i.e. content writing, PR, social media, events, collateral, speaking etc.

 

The type of person we are looking for:

We need someone…

  • Entrepreneurial and ambitious to creatively grow sales and marketing agencies on limited budgets
  • Someone who has sales/marketing experience and enjoys the challenge and psychology of sales
  • A creative marketing brain is a bonus to bring new ideas to build awareness
  • The ability to use language creatively to enhance a brand positioning
  • Someone with a lot of emotional intelligence to understand and manage a broad range of personalities and help guide business owners in the right direction for them
  • Strong organisational skills to manage multiple projects and clients at any time
  • Commercially minded; understanding how to make money and remain profitable
  • High attention to detail to ensure we never miss a thing!
  • Authentic people who are honest, speak from the heart and brave enough to fight for what’s right.
  • Enjoy flexibility in terms of location and work hours and can manage their own time.

 

 
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