Gray Matters

News and Views

Here are our latest thoughts and upcoming events to inspire you to become better at business development.

Your business reflection questions – starting 2025 right

The process of winning new business can be riddled with challenges that are often overlooked. In this blog post, we'll shed light on some of the untold pains that businesses endure while striving to win new clients. December 04, 2024 Thought leadership

Building a commercial team that delivers results

In this Pimento webinar, we explored where agencies go wrong, how they can correct course, and how to set up for long-term success. November 20, 2024 Thought leadership

Prospects ghosting you? Here’s how industry experts deal with it.

The term ‘ghosting’ originated in the dating scene, but salespeople struggle with the same thing in the business world. October 30, 2024 Thought leadership

Finding the Balance: Outbound vs. Inbound Sales for Business Development Success

Traditional pitching is no longer cutting it. Instead, a client-centric approach is becoming essential. October 14, 2024 Thought leadership

Elevate your pitching game with a client-centric approach

Traditional pitching is no longer cutting it. Instead, a client-centric approach is becoming essential. October 01, 2024 Thought leadership

How to transform leads into opportunities: a tale for your sales

All deals travel on their own journey. Weed out time wasters and get the good ones over the finish line. September 02, 2024 Thought leadership

From click to close: Optimising top of funnel conversions

Once you’ve caught the eye of a new business prospect, how can you transform these top-of-funnel interactions into leads? July 04, 2024 Thought leadership

Challenger Brands Uncensored: Insights from Lucky Saint and Vinted at Madfest 2024

This session provided a treasure trove of actionable advice for brands looking to make their mark. July 04, 2024 Thought leadership

Insights from Sir Martin Sorrell at Madfest 2024: A New Era for Business and Marketing

Sir Martin Sorrell highlights a rapidly evolving business environment driven by technological advancements and global shifts. July 04, 2024 Thought leadership

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